The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.
Jasmine was feeling devastated after being dumped by her boyfriend of five years. The old questions of feeling self-conscious in her head led her to believe that her weight and being a curvy girl was the reason she got dumped. In order to clear her head she embarks on a gambling cruise ship alone to Cozumel. She plans to gamble and enjoy the sun and sea and nothing else while she mourns the loss of her love. However, once she meets the two Latin men Carlo and Marco, that all changes as these men show her a new way to forget her devastation and then give her a proposition that is too good to pass up.
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